We do understand that in order for someone to pay for a service, they need to understand more about it. We also realize that some individuals want to learn Internet Marketing. We created these posts to help everyone understand Internet Marketing as a whole, and also be able to do some of the work itself.

Is this a bit counter productive considering we sell these services? A little bit, but we would rather have the user more knowledgeable in SEO and Internet Marketing, and get content that is correct, and call us if they need us. Yup, we know, we rock. So look around, use this information to get yourselves ranked higher on Search Engines, and contact us if you need any help along the way.

Filed under: General Marketing

You may have heard in the past that any press is good press. If a company is getting flack in the news, it is getting publicity one way or another. While I do agree that any publicity is good, it is only good if you do the right thing about it.

Let’s say someone is not saying nice things to you in a public forum, a blog post, or their own website. It would be a great public relations move for you to respond to the negativity and turn it into more business opportunities. Sign up for that blog post so you can comment. Sign up for the forums where you see your good name tarnished. Very politely and with respect ask more details about the problem. Show true concern for that individual and let them know you value their opinion. Tell them you want any type of feedback good or bad to thrive as a company. Tell the person you would like to help them.

Then, email or call them if available and do whatever you can to fix the issue. Make sure afterwards you can get them to respond with an update to their situation. Have them place it exactly where the original rant piece was. Do not have them take he negative comments off, so you have the transparency of helping everyone you can. Your customer service is impeccable and it will speak volumes for you.

Now, I am not saying to be a kiss up. Most people will read right into it and make the situation worse. Also understand no matter what you do, you may not be able to please that person no matter what. Do not give everything away. Use this time to plead your case and let everyone know how good your customer service really is.

Tagged with: general pr • good customer service • public relations

Filed under: General Marketing • Internet Marketing • Public Relations • Search Engine Optimization

There are quite a few key items every website should have. It is important to remember you want to make the user experience a good one while visiting your site. The user should be able to navigate your site perfectly, and find the correct information the first time. A buyer visiting your site usually wants perfection and a well rounded, information packed site may help make that buyer YOUR buyer. The following items will help you along the way in evaluating what your website may be missing.

Top Notch Quality Content

This is probably the most important part of any website. You need to make sure the content on your site is original, is of superior quality, and is correct. There is nothing worse than seeing a jumbled mess on a website when you are looking for the right information.

Example, a bike shop website has information about a hybrid bicycle I was looking at. The wheel dimensions were wrong after researching on a few other sites. How likely am I to buy at that bike shop when their product information is incorrect.

Always make sure the spelling and grammar is correct, and the information provided with your products and services is spot on. Read the rest of this entry

Filed under: Web Design • Website Building

Choosing a Domain Name for SEO

Choosing the domain name is quite a tricky affair. It represents your business and unless you are as successful as Amazon.com where the title has nothing to do with e-commerce; you could be stuck with a loser. The people may not even visit your site if the domain name is complicated. The golden rule is keep it short, so that it is easy to remember.

What’s in a Name?

Often catchy domain names stick out in the users memory and seem to be preferred with the users. But two very useful tips are

• Try to keep the suffix as .com as it is widely accepted. Google has at times removed all .info domains from their results, but then brought them back. Using anything other than a .com or .net could give you these headaches in the future. Though depending upon the target country, you can have .uk or .in
• The domain name should attract people when you broadcast it on offline marketing channels and when you are placing the domain links in certain items. Catchy, easy to read, and easy to remember.

Shorter is Better

The shorter names stick out and they are easy to write down on the address bar.Keep it simple and short. No one wants to visit www.thelongestdomainnameintheworld.com to see your site.  Though you have to be careful, the site name should not be too small, things like “My1.com” does not really measure up to anything.

Read the rest of this entry

Tagged with: nj web designer • web building • web design

Filed under: Web Design • Website Building

If you create landing pages for anything, Formstack has created a very thorough Landing Page infographic for you. It is the Anatomy of a Landing Page. Here is a very small version, but click the graphic for a much larger view.

Filed under: Uncategorized