There are quite a few key items every website should have. It is important to remember you want to make the user experience a good one while visiting your site. The user should be able to navigate your site perfectly, and find the correct information the first time. A buyer visiting your site usually wants perfection and a well rounded, information packed site may help make that buyer YOUR buyer. The following items will help you along the way in evaluating what your website may be missing.

Top Notch Quality Content

This is probably the most important part of any website. You need to make sure the content on your site is original, is of superior quality, and is correct. There is nothing worse than seeing a jumbled mess on a website when you are looking for the right information.

Example, a bike shop website has information about a hybrid bicycle I was looking at. The wheel dimensions were wrong after researching on a few other sites. How likely am I to buy at that bike shop when their product information is incorrect.

Always make sure the spelling and grammar is correct, and the information provided with your products and services is spot on. Read the rest of this entry

Choosing a Domain Name for SEO

Choosing the domain name is quite a tricky affair. It represents your business and unless you are as successful as Amazon.com where the title has nothing to do with e-commerce; you could be stuck with a loser. The people may not even visit your site if the domain name is complicated. The golden rule is keep it short, so that it is easy to remember.

What’s in a Name?

Often catchy domain names stick out in the users memory and seem to be preferred with the users. But two very useful tips are

• Try to keep the suffix as .com as it is widely accepted. Google has at times removed all .info domains from their results, but then brought them back. Using anything other than a .com or .net could give you these headaches in the future. Though depending upon the target country, you can have .uk or .in
• The domain name should attract people when you broadcast it on offline marketing channels and when you are placing the domain links in certain items. Catchy, easy to read, and easy to remember.

Shorter is Better

The shorter names stick out and they are easy to write down on the address bar.Keep it simple and short. No one wants to visit www.thelongestdomainnameintheworld.com to see your site.  Though you have to be careful, the site name should not be too small, things like “My1.com” does not really measure up to anything.

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