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Search Engine Optimization Explained

Here is a standard definition of Search Engine Optimization:

"The process of improving a website's content in an effort to increase its volume of traffic and quality of traffic in an organic or non-paid manner."

However, Search Engine Optimization (SEO) is so much more than that. Extensive work goes into the process-competition analysis, keyword research, market research, reviewing the website's code, viewing the website from the Search Engine's point of vie-these are just a few elements required for ideal Search Engine Optimization.

Search Engine Optimization is a critical component of website building, and is very important to business owners.

What Search Engine Optimization Can Do for a Website:

• Increase site traffic
• Increase leads/contact form responses
• Generate more revenue
• Increase the popularity of a site
• Increase awareness of a brand or product
• Create a better Return On Investment
• Decrease dollars spent on Pay-Per-Click Advertising For maximum SEO benefits, the following are required steps:
• Tracking web analytics and statistics
• Competition analysis
• Keyword research
• Market research
• Website Code Review & Clean Up
• Verifying how search engines reads the site
• Targeting page titles specific to the page content
• Targeting individual meta keywords and descriptions specific to the page
• Using Alt Tags on all images (the pop-up text that appears with mouse hover)
• Increasing Keyword density
• Using keywords and keyword phrases within internal links
• Using keywords within the page filenames
• Using "bold" font weight appropriately without overuse
• Using text links instead of image links
• Limiting images
• Using "web ready" images
• Link building with target keywords and phrases
• Submitting the site to numerous search engines and directories
• Using SEO content laden with targeted keywords
• Submitting industry specific informative articles to various websites

In order to achieve even the most humble SEO goals, careful planning and tracking is required. This takes time and research, and even some trial and error.

Search Engine Optimization doesn't mean instant success; SEO is more a steady burn than a flash fire. Search engines crawl (read) websites periodically, indexing them into large databases. When this is done, the new changes on a website are taken into account and processed through the complicated algorithms that search engines use to rank pages. Once processed, the results begin to show in the form of an increase in search engine page rank. This will provide a steady traffic increase that will help your site achieve its goals.

Remember, if you don't perform routine SEO check-ups on your site, your competition is pulling ahead in the page rankings. Migrayn Studios can do all of this for a reasonable monthly fee and we will work with you to ensure your website goals are met. Our company strives to achieve the best customer services possible and will continuously work with you so you know exactly what is happening with your website.